• We do the right
        thing for our

        We serve others
        by providing the
        right solutions.

        We build our
        based on trust.

        We simplify
        we do.


        More than ever before, people need help meeting their protection needs. For more than 55 years Protective Asset Protection has remained committed to helping people protect their automotive, marine, powersports and recreational assets. We provide innovative, valuable and affordable F&I products and solutions that are easy to understand. Learn more about the Protective brand and how we help people protect tomorrow so they can embrace today.


        We realize that business relationships are about more than profit generationthey're about generating trust and doing the right thing. Each person who represents Protective understands this simple, yet powerful outlook. That's why in addition to the pride that we take in the portfolio of products that we offer, we also take pride in our people.


        When you decide to carry Protective products, rest assured that youre doing not only what is best for your customers, but what is best for your dealership.

        Learn about our Finance & Insurance training solutions. Learn more
        Join the 8,000 dealerships who proudly sell our products. Join today
        Are you a consumer? Learn about our protection plans. More details

        Protective has been serving people
        for more than 100 years

        Earned dealers more than $330 millions
        through dealer participation programs

        Protective has been serving people
        for more than 100 years

        Paid more than $1.9 billions
        in customer claims

        More then 2.5 million
        active contracts

        Protective Asset Protection been
        serving dealers for more than 50 years

        © japanfreseex18一19 2017 Protective Life Corporation
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